History of Mobile Marketing
Mobile marketing is a very young business tool. Accordingly, the history of mobile marketing is not too long. It appeared at the dawn of the "zeros" thanks for technological progress and allowed advertising to go to next level. Possible of existence for this type of advertising came after entering of text messaging service at everyday using. Only when the quantity of users became about thousands, this way of advertising made sense.
Regions where the mailing sms tested for the first time, became some European and Asian countries. But , Although the history of mobile marketing has beginning in these places, truly this type of advertising has declared itself in the US. The first delivery, includs using of short (four- digit) numbers, was made by «Labatt Brewing» company in 2002. Exactly after that case four- room , which used mainly инб SMSaggregators, became popular.
However, 100% of such distribution was not agreed with the addressees, as the situation was unprecedented — nobody had ever used SMS with the advertising purposes. Of course, not everyone can organize mass mailing at that time, and its limited SMS sending in reasonable limits.
Subsequently, in a very short time mobile marketing has developed into a big industry, at which can participate almost every — SMS mass mailing software are freely available and can be free downloaded from Internet.
Naturally, such access could not get out "sideways." With the development of mobile marketing history, since 2009, quality of such advertising began to decline, and quantity of it rising (It was then program for sending SMS fall into free access ). Then it became difficult to distinguish between what is illegal, and what the legal mailing of SMS, for which client has given his consent. It was a turning point, when everywhere have been introduced laws, which limited SMS delivery. And, oddly enough,it went only to benefit for them, who legally distributed notice. Reduce competition arising because of unscrupulous companies, and what is mainly, decreased dissatisfaction of mobile phones user quantity of unnecessary information coming on their devices sharply decreased. But the high loyalty of potential clients One of the most important conditions for a successful SMSdistributions.
Also, the history of mobile marketing has shown, that there is always a needless to improve the reliability of using software , because progress does not stand still and hackers "are not asleep". There was many cases when base rates fell to third parties, it means that he privacy of personal data was broken. In order to prevent and avoid such situations, where creating programms, which has been enhanced protect system from hacking, and directly personal information begun encrypting. It It allowed to avoid "accidental" losts when the attacker gor an access to computer program.
At the moment,companies and their leaders have a unique opportunity to use the SMS- distributions as just sufficiently developed, powerful and reliable tool for business. However, we aren't recommend you to download from the network the first available free software, because it can be unsafe and contain the threat of privacy for your personal data. If you want to organize SMS sending with really high quality, you should pay attention to the program of our company «Prostor Mobile Marketing Agency», hosted on this site. Free program for sending SMS is available to everyone, but for a small paying, you get access to that things, which our competitors didn't have!