If to speak very simple language it is an advertising of goods and services whith using of mobile connection, it means with help of mobile phones. It gives a name of «mobile marketing». It decided to allocate several varieties of mobile marketing:
- SMS marketing (here, perhaps, will be include MMSdelivery, which didn't became popular );
- IVR (Interactive Voice Response) — different voice services;
- WAPmarketing — advertising on WAPsites etc.
Advertising mobile content – themes, wallpapers, ringtones, slideshow, branded programs and games. First gives apossibility of providing improved interaction with a certain company, providing even more highquality service. Seconds allows make the brand more recognizable.
- Advertising instead of beeps;
- Bluetooth marketing;
- SMS marketing
Main idea of SMS marketing is in receiving news by clients, notifications about new promotions, discounts and sales from a certain company. But there are some unusual methods of application. For example, each of us remembers promotions like «Find the number under the hood and send SMS» from producer of your favorite soda. Condition of that promotions means that after sending of your SMS you get question or list of questions for quiz, and in a case of right answer you can win valuable (or not) prize. So, it's really worthy method for attracting new customers.
Another unusual way to attract the attention of mobile phone users — arrange SMS-voting. This method of advertising (and earning) is using by television and radio channels very often, again and again asking to «vote for favourite artist» . You will ask where is marketing here? In this case advertising is going by increasing the popularity of a particular event, and enjoinh stars, singers and musicants . May be, you will want you favorite artist to became winner so much that you will answer somebody to vote him — here you are an advertising!
But it's not a theme of our article. Most interesting method of SMS marketing is possibility of sending mass SMS delivery using program for mailing . SMS delivery is wonderful, very effective way to tell the world about goods and services which you are providing. Certain groups of people will be happy to receive news about the company, the services of which they are using.
Notification about new discounts and promotions will be ceived kindly, if the person is interesting in it. For example, a bank card users need timely information about executed operations, for fillover announcements of new screenings in his favorite cinema, and for shopaholic notification incredibly low seasonal sales. You need only a right approach!
SMS delivery is divided into two main types: «push» and «pull». Delivery of the first type falls under quite familiar to every definition of spam and it's not good. Such kind of SMS mailings made without the consent of the recipient . It's simple spam SMS delivery and usually it gives more harm than good only because you can't expect high loyality from recepient of this messages. By the way, this kind of mailings is illegal by the latest Russian legislative amendments . However, it is still thriving in Ukraine and other CIS countries. We can only sympathize users in these countries.
SMS deliveries of the second type are legal, because they are suggests the customer's consent to receive sms notifications. Usually people give such consent when completing the questionnaire as constant customer of a company. he essence of the SMSmarketing described in the beginning of the section — it ishighquality and thoughtful event notifications from companies, able to interest a potential customer to come to you again or at first time, to use your service or to buy your goods.IVR (Interactive Voice Response)
It is nothing difficult with this kind of mobile marketing. Usually it is a voices portals, connecting with certain short number and allowing to know more about any services, products or company. In most cases, similar voice services are using by mobile operators, to ,make its for their clients connection procedures of interesting rates and services.WAPmarketing
Because of the vast majority of mobile devices already knows how to "digest" normal Internet traffic, wapmarketing lost its significance and practically isn'trelevant. This type of advertising had great success at the dawn of the era of mobile phones. But now users all meticulously selected domestic content, and they are ready to pay for lack of advertising(function of shutdown the advertising after paying is using in in many applications). People almost do not leave their devices, that's way why they strictly related to the contents of their favorite devices.Advertising instead of beeps
Still actual way to advertise your brand. But it has its noticeable limitations, for example, the needless to communicate with the operator to makeyour advertising message instead of beeps, and the high price.Bluetooth marketing
Very unusual and not yet justified itself kind of mobile marketing. Features of Bluetooth technology are specific: you can't use it on distances more than a few tens of meters. This imposes serious restrictions on using it on different SMS Campaign. This kind of mobile distribution may be relevant only in small rooms with a small number of participants. This fact makes it inapplicable for the development of any big business.
We are hope that after this brief excursion you have acquired the necessary concepts of mobile marketing and you will know exactly what is SMS sending, and why and how it can be profitable for you, and you can use it for your own goals! Good luck!