If to speak very simple language it is an advertising of goods and services whith using of mobile connection, it means with help of mobile phones. It gives a name of «mobile marketing». It decided to allocate several varieties of mobile marketing:

  • SMS­ marketing (here, perhaps, will be include MMS­delivery, which didn't became popular );
  • IVR (Interactive Voice Response) — different voice services;
  • WAP­marketing — advertising on WAP­sites etc.

Advertising mobile content – themes, wallpapers, ringtones, slideshow, branded programs and games. First gives apossibility of providing improved interaction with a certain company, providing even more high­quality service. Seconds allows make the brand more recognizable.

  • Advertising instead of beeps;
  • Bluetooth ­marketing;
  • SMS­ marketing

Main idea of SMS­ marketing is in receiving news by clients, notifications about new promotions, discounts and sales from a certain company. But there are some unusual methods of application. For example, each of us remembers promotions like «Find the number under the hood and send SMS» from producer of your favorite soda. Condition of that promotions means that after sending of your SMS you get question or list of questions for quiz, and in a case of right answer you can win valuable (or not) prize. So, it's really worthy method for attracting new customers.

Another unusual way to attract the attention of mobile phone users — arrange SMS-­voting. This method of advertising (and earning) is using by television and radio channels very often, again and again asking to «vote for favourite artist» . You will ask where is marketing here? In this case advertising is going by increasing the popularity of a particular event, and enjoinh stars, singers and musicants . May be, you will want you favorite artist to became winner so much that you will answer somebody to vote him — here you are an advertising!

But it's not a theme of our article. Most interesting method of SMS ­marketing is possibility of sending mass SMS ­delivery using program for mailing . SMS delivery is­ wonderful, very effective way to tell the world about goods and services which you are providing. Certain groups of people will be happy to receive news about the company, the services of which they are using.

Notification about new discounts and promotions will be ceived kindly, if the person is interesting in it. For example, a bank card users need timely information about executed operations, for fillover ­ announcements of new screenings in his favorite cinema, and for shopaholic ­ notification incredibly low seasonal sales. You need only a right approach!

SMS delivery is divided into two main types: «push» and «pull». Delivery of the first type falls under quite familiar to every definition of spam and it's not good. Such kind of SMS mailings made without the consent of the recipient . It's simple spam SMS­ delivery and usually it gives more harm than good only because you can't expect high loyality from recepient of this messages. By the way, this kind of mailings is illegal by the latest Russian legislative amendments . However, it is still thriving in Ukraine and other CIS countries. We can only sympathize users in these countries.

SMS deliveries of the second type are legal, because they are suggests the customer's consent to receive sms notifications. Usually people give such consent when completing the questionnaire as constant customer of a company. he essence of the SMS­marketing described in the beginning of the section — it ishigh­quality and thoughtful event notifications from companies, able to interest a potential customer to come to you again or at first time, to use your service or to buy your goods.

IVR (Interactive Voice Response)

It is nothing difficult with this kind of mobile marketing. Usually it is a voices portals, connecting with certain short number and allowing to know more about any services, products or company. In most cases, similar voice services are using by mobile operators, to ,make its for their clients connection procedures of interesting rates and services.


Because of the vast majority of mobile devices already knows how to "digest" normal Internet traffic, wap­marketing lost its significance and practically isn'trelevant. This type of advertising had great success at the dawn of the era of mobile phones. But now users all meticulously selected domestic content, and they are ready to pay for lack of advertising(function of shutdown the advertising after paying is using in in many applications). People almost do not leave their devices, that's way why they strictly related to the contents of their favorite devices.

Advertising instead of beeps

Still actual way to advertise your brand. But it has its noticeable limitations, for example, the needless to communicate with the operator to makeyour advertising message instead of beeps, and the high price.

Bluetooth­ marketing

Very unusual and not yet justified itself kind of mobile marketing. Features of Bluetooth technology are specific: you can't use it on distances more than a few tens of meters. This imposes serious restrictions on using it on different SMS Campaign. This kind of mobile distribution may be relevant only in small rooms with a small number of participants. This fact makes it inapplicable for the development of any big business.

We are hope that after this brief excursion you have acquired the necessary concepts of mobile marketing and you will know exactly what is SMS sending, and why and how it can be profitable for you, and you can use it for your own goals! Good luck!


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Software package designed to secure sms sending. The program uses encryption modules certified by the Federal Security Service of Russia, and eliminates the possibility of leakage of customer base.

The advantages of our program for SMS mailing

  • Competitive prices SMS mailings - just compare our price with the prices of similar services, and you will understand everything!
  • No commissions! All possible taxes and fees are included in the cost of SMS - it means that you have seen in the price and there is something for which you have to pay. No scams!
  • The program itself is free - at any time, you can download it from our website and learn!
  • Easy and intuitive - in the system, you can find out in 5 minutes, without wasting time and energy to read complex instructions. However, even if you have something does not work, our specialists will always come to you for help.
  • High reliability and protection against burglary - with us you can no longer worry about the safety of personal data
  • Easy control system - you can watch the sms sending online and receive full reports on the work program;
  • Easy integration with external systems such as SMPP 3.4, HTTP / XML, SDK Email2SMS, etc.
  • Enhanced integration with 1C: Enterprise (7.7, 8.0).

The program allows you to design templates messages, manage the contact list, send a mailing at the scheduled time specified subscribers. Thanks to her, it is possible to monitor messages sent by checking their status (read or not), store and analyze the statistics of shipments. Depending on the number of sent SMS set the value of each individual message. The more sent SMS, the less will cost each individual message.

To mobile advertising campaign took place with the greatest effect, it should be designed by professionals. It is these professionals work in "Prostor Mobile Marketing Agency". With us regularly works more than 7,000 organizations, and their number is constantly growing. They have entrusted us to advertise their business, and did not regret about it!

Ways mailing SMS

  • Conduct Bulk SMS to your customer base via a secure program.
  • Integrate your applications through an API with our SMS gateway for sending SMS commit.
  • SMS targeted mailing to subscribers terminal networks.
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System will now send SMS with activation codes to your mobile phone.

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